POWER TALKING
with Publisher's Aalim
and Heather Elitou
NESHEE PUBLICATION
An Interview with Neshee Publication
THE ROCK: Who is Neshee Publication and
where are you located?
Neshee: Neshee Publication is a distinguished
publishing company based in Philadelphia but recognized worldwide.
THE ROCK: Can you tell us a little about
your business, background, and how you got started?
Neshee: We are a distinguished self-publishing
company that focuses on the creative works of Black writers/poets
helping them become distinguished Black voices of authority. We are
a husband and wife team that has been in the literary field for quite
a while and wanted to share our talents with the world.
THE ROCK: What drew you to this profession?
Neshee: Reading is a very important skill
in America and a vast majority of other places in the world; it is
very versatile. We thought that if we can aid the community by aiding
the authors who not only have good writing but who have good purpose
as well that we could add to the richness that reading has to offer.
THE ROCK: What made you decide to go into
business for yourself?
Neshee: Neshee Publication is more than
a business to us; it is a business family so going into business was
actually more like organizing a family reunion of professional people
who take their work very seriously, and have a little fun while doing
it.
THE ROCK: Why do you believe entrepreneurship
to be so important?
Neshee: It is the entrepreneurial spirit
that built America, and it will be that same spirit that will continue
to lead it in a direction of progress, growth and development.
THE ROCK: What do you find are some of the
upsides of owning a business?
Neshee: The upsides are that we are the
boss, and we get paid to think. We work together (including the authors);
therefore instead of growing apart, we grow together in love and accomplishment.
THE ROCK: What
about the downsides?
Neshee: If their are any such things
as downsides in this business, it would be that the work never stops--
it can last 18 hours or more, but who cares as we are making a living
doing what we want and enjoy doing.
THE ROCK: What is your best advice to someone
who wants to start a business?
Neshee: Start by discovering what it
is you want to do; and after you have prepared well enough to start
a business, get started right away.
THE ROCK: What is your best advice to someone
struggling to maintain a business?
Neshee: Pay attention to profit. Do not
think that just because you have money flowing in and out of your
hands that you are making money because you could be making money
but losing profit.
THE ROCK: How important are partnerships
in business?
Neshee: Partnerships are at the top of
the list of importance when it comes to business. If you can’t
trust or count on your partner then you are in big trouble.
THE ROCK: If you could change one thing
about your business, what would it be?
Neshee: We are always seeking change
and new ways of providing quality service to our authors.
THE ROCK: What three words best describe
the both of you as business people?
Neshee: Professional, Knowledgeable,
and Helpful.
THE ROCK: What attribute(s) is needed to
become a successful businessperson?
Neshee: Courage, smarts, open-mindedness,
determination, and discipline are some of the many attributes needed
to become a successful businessperson.
THE ROCK: How do you define success in America?
Neshee: Success in America is the same
as it is all over the world or at least it should be, "Strong
Family Ties and Values."
THE ROCK: What advice would you give to
young people that have an interest in entrepreneurship?
Neshee: Learn as many things as you can
and see which thing(s) are most attractive to you. Ask yourself would
you like to make a business out of it/them. If so, then learn about
the business aspect of it, and shoot for the sky.
THE ROCK: What is driving you to success?
Neshee: Our success is driven by a strong
desire to be successful in what we do. We use our Neshee Code of Ethics
and an equally strong love of good literature.
THE ROCK: What do you think are the hottest
areas in new business ventures today?
Neshee: Education is the hottest field
of any endeavor because without it you will struggle to succeed.
THE ROCK: Thank you, Aalim
and Heather Elitou.
